Blog Entry #2

I do find the Capital One advertisement campaign with Samuel L. Jackson effective.  This ad has it all, a, a humorous undertone, and a solid message delivered by a trustworthy individual.  The advertisement is not offensive at all and in fact makes no mention or allusion to a racial problem or stereotype.  Because of this, the ad gains effectiveness because no credibility is being taken away by racial undertones in the advertisement.  I also think this campaign is effective because it delivers the facts in a no nonsense kind of way.  Jackson speaks loud and clear and almost appears as if he is explaining the simplest thing in the world.  His race only adds to the effectiveness of the ad because it shows a black male as successful, knowledgable, individual and nothing impeded this fact, not even race.

Blog Entry #1/Samuel L. Jackson Ad

The spokesperson I chose to examine is the Samuel L. Jackson line of Capital One commercials.  In this advertisement, Samuel L. Jackson stands alone in a large room wearing a very nice looking suit.  Jackson is tall, dark and handsome making him an ideal spokesperson.  Also, he has a commanding presence and voice which evokes a strong sense that he has a lot of confidence and understanding of the product he is endorsing.  Jackson speaks in firm tone in the ad but still conveys humor to his audience through his escalating excitement as the ad nears its end.  Jackson reaches a point where he is literally shouting, which although humorous, furthers his credibility.  His powerful voice combined with his classic manliness prove to be the most effective agents for Jackson as a spokesperson for Capital One.  These elements combine to create an advertisement with a trustworthy, admirable spokesperson.  

Video of Advertisement

http://www.youtube.com/watch?v=lQfmzNHXZ3w